Local pet stores thrive by keeping it personal

While big-name retailers and online shops may have an edge on pricing, local pet stores are staying in the black because of devoted customers whose shopping trips are more than just a chore.

Jen Schurrer, owner of Pet Supply Port in Saukville, said she is a “nutrition geek.” Customers can ask her advice on the best food and treats, as well as toys, for their pets, who she has gotten to know over the years.

“Everything is about nutrition for me,” she said. “I am just here for the pets, where a big box store is not.