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Another hotel planned for I-43 corridor PDF Print E-mail
Written by Steve Ostermann   
Wednesday, 07 December 2016 20:35

TownePlace Suites that would offer extended stays proposed south of Hampton Inn in commercial district

The Village of Grafton’s burgeoning east-side commercial corridor is expected to soon add another hotel to its business list.Grafton

Plans for an 87-room TownePlace Suites on the east side of I-43 are scheduled to be considered by the village’s Architectural Review Board on Thursday, Dec. 8.

The four-story hotel, which would be operated by Marriott, is proposed on a 15-acre parcel south of the Hampton Inn & Suites off Highway 60.

Developer Kraig Sadownikow of American Construction Services is overseeing the project. He said TownePlace Suites would have an extended-stay format with full kitchens in each room, a pool, fitness center and small conference room.

“It’s a nice project for Grafton. The timing is right,” said Sadownikow, whose firm also developed the nearby Hampton Inn.

“We’re hoping to have two of the best hotels in the market in the area.”

Pending project approval, Sadownikow said, construction on the hotel could begin as early as April 2017.

The TownePlace Suites is proposed at the end of a private cul de sac street on property annexed to the village for nearby development projects. Steinhafel Furniture owns the property, on which it considered building a store before abandoning the project and putting the land on the market, Sadownikow said.

In addition to the 83-room Hampton Inn, the hotel would be south of several other businesses in the Gateway to Grafton development area.

The area includes a Gateway BP fuel station and convenience store and Water Street Brewery, both of which were built after American Construction Services acquired the land in 2008.

Jessica Wolff, the village’s director of planning and development, said the TownePlace Suites project requires the approval of the Plan Commission and  Architectural Review Board, as well as state agencies.

“I can’t see any major issues with it,” Wolff said. “The applicant has presented the village with a quality project.”

Plans call for the TownePlace Suites building to be similar in architectural style to the Hampton Inn. The exterior walls would feature stone veneer, fiber cement panels, fiber cement siding and clear glass windows, Wolff said.

To provide variety in building orientations, the new hotel would oriented east to west, compared to the Hampton Inn’s north-to-south setting.

The east-to-west orientation would maximize use of the site and avoid “creating a wall” along I-43, Wolff said.

Surface parking would be available on the south and east sides of the hotel.

Although having two hotels close to each other might appear to be counter-intuitive, Sadownikow said marketing studies show the businesses will complement each other because they will cater to different clientele.

“It might seem like they would be competing with each other, but that wouldn’t really be the case,” he said.

Most customers at the Hilton-affiliated Hampton Inn stay for one or two nights, while the TownePlace Suites would have more appeal to business travelers and families desiring longer stays, according to Sadownikow.

Included would be families that need housing for extended periods until their permanent residences are available, Sadownikow said.

“The success of the Hampton Inn is a direct link to the confidence we have in putting a second facility at the site,” he said.

Sadownikow said the project will require an environmental-impact review by the state because a portion of the land contains a small creek. However, that issue isn’t expected to cause any major problems because the stream can be easily relocated, he added.

“We had to resolve some (environmental) issues with the Hampton, but this is nothing compared to that,” Sadownikow said.

The Plan Commission is scheduled to review the project Tuesday, Dec. 20. Sadownikow said his firm will work with village officials to address any concerns, including tweaking architectural features.

“Grafton staff has been great to work with. The open dialogue has been fantastic,” he said.

Plans call for the new hotel to be open all day year-round and have three shifts of employees, with eight workers per shift. Breakfast would be served daily.

Barring delays in the approval process and construction, Sadownikow said, construction of the hotel could be completed by the first quarter of 2018.

Sadownikow said that, although the timeline may seen ambitious, the project has been in planning stages for a long time.

“We first sat down with the village about two months ago, but we first started thinking about this five years ago,” he said.

“There has been a lot of behind-the-scenes planning.”

Besides the TownePlace Suite project, a site plan calls for land between the hotels to be used for a sit-down restaurant. Sadownikow declined to identify prospective restaurants but expects an application for that development to be submitted to the village in early 2017.

The Architectural Review Board will meet at 6 p.m. Thursday at Village Hall.

Image Information: A FOUR-STORY, 87-room TownePlace Suites hotel is being proposed for a parcel south of Highway 60 and east of I-43 in Grafton. The hotel, which would be operated by Marriott, would feature an extended-stay format with kitchens in each room. The building would also have a pool, fitness center and conference room. Plans for the hotel, which would be south of the Hampton Inn & Suites, are scheduled to be considered by the village’s Architectural Review Board on Thursday, Dec. 8, and the Plan Commission on Tuesday, Dec. 20.

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