Embrace Your Face adds another layer to a healthier lifestyle
According to Embrace Your Face owner Sue Landowski, the Mequon market is saturated with skin-care salons.
That is not the case in Port Washington, which makes that market especially appealing to Landowski, who has opened a cozy salon in a second-floor studio at 301 N. Franklin St.
The location is above Shirley Schanen Gruen’s art studio.
Landowski also operates a salon on Cedarburg Road in Mequon, although she would love to consolidate her operations here.
“I live in Port, and having a location here would make life so much simpler,” Landowski said.
“However, I haven’t checked with my many Mequon clients. My goal is to accommodate the client as much as possible.”
Landowski is a state-licensed aesthetician who has worked in the skin-care field for 20 years.
“Aesthetics used to have a kind of a foo-foo reputation, but it is fairly challenging to learn about the different layers of skin and what goes on below those surface layers,” she said.
Landowski’s menu of services include facials, peels, waxing, mechanical exfoliation and galvanic anti-aging treatment.
Beyond the standard services, brow and lash tinting is available, as are ear candling and paraffin hand treatments.
Typical appointments last more than an hour, and often involve getting clients into a relaxed mindset as much as caring for the skin.
Treatments are administered on a heated bed in a private, subdued setting.
“I had fun decorating the new location and wanted to reflect Port’s nautical theme because being on the water is so comforting,” Landowski said.
Most of her clients are women, although she said paying attention to their skin is becoming increasingly popular with younger men.
“I have a few male clients, and in most cases a wife or girlfriend gave them a gift certificate and they found out they love it,” she said.
“After all, skin is skin.”
Landowski said she typically sees an increase in business as the weather warms and people are exposing more skin.
“In the summer, a lot of concern is on treating the over-exposure to the sun. In winter, the focus is more on keeping skin hydrated,” she said.
“It extends way beyond vanity. We teach how to live a healthier life by taking care of your skin.”
PHOTO CREDIT: SUSAN LANDOWSKI PLACES an emphasis on healthy skin at her new Port Washington salon, Embrace Your Face. The business is at 301 N. Franklin St. Photo by Mark Jaeger